美国V视高娓娓： Mark董事长您好，能否先为我们介绍一下Bella Luxe Living这个品牌的来源与定位？

Mark Jia：当然。其实我们的品牌来源和定位，全都藏在名字里。Bella 是意大利语，意为“美丽”；Luxe 也是意大利语，代表“高端奢华”；Living 则代表我们的产品方向——家居行业。所以 Bella Luxe Living 这个名字，清晰而美好地传达了“奢华生活起居”的品牌内涵。我们的设计灵感源自高端意大利与法国，而生产则结合了中国的强大工业能力。为什么这样组合？因为今天的中国已是世界最大工业国，技术精湛程度甚至开始超越日本和德国。我们以设计为先导，以精湛工艺为基础，成为一家高端建材批发企业。高端设计与强大工业的结合，让优质产品真正做到“价廉物美”，走进千家万户。

美国V视高娓娓： 这次在纽约开业，对美东市场意味着什么？

Mark Jia：这次我们在美东市场的布局，是一次非常大的提升。过去纽约市场的橱柜大多是标准化产品，缺乏个性化设计，质量也参差不齐，没有真正的大工业生产体系。而我们做到了欧洲设计与中国高度工业化的结合，同时全球选品。我本人生活在美国30年，非常了解本地需求。我们全球甄选适合美国市场的产品，实现全球调配与供应链深度整合，弥补了美东市场在设计与质量上的不足。

美国V视高娓娓： 你们强调“全球甄选、现货直供、服务至上”，这和传统经销商有什么不同？

Mark Jia：传统经销商主要是囤货加价再卖出，规模小，无法做全球供应链整合。而我们连接的是中国A股上市公司，生产规模化非常大，产品价格完全可控。我们与意大利、法国等源头厂家合作，多数是上市公司，把价格压到最低。我们是工业化、系统化的销售模式，而传统模式是“小米加步枪”。整合之后，我们能给客户最平价的价格、最及时的供给，真正做到现货直供，形成碾压式的发展优势。

美国V视高娓娓： 你们主要经销哪些品牌？如何满足三州消费者和经销商的需求？

Mark Jia：我们做高端建材批发，加上全屋定制产品。建材包括：玻化石、岩板、高端橱柜、智能马桶、兔宝宝木饰面、室外铺石、外墙材料等工程及家装全品类。定制端，我们携手A股上市高端全屋定制品牌——我乐全屋定制，打造整体厨房、浴室、衣柜、衣帽间、书房、背景墙、护墙板等全空间定制服务。无论是个体装修还是工程队批量采购，我们都能提供一站式、高品质的供给。

美国V视高娓娓： 为什么选择与我乐家居合作？一站式服务具体体现在哪里？

Mark Jia：我乐是A股上市公司，是全屋定制领域的代表企业，拥有非常强的设计团队和成熟的工业体系，其设计师多次全球获奖，这是我们合作的基础。一站式服务，就是当你做全屋定制时，从衣柜、首饰柜、首饰盒到首饰台，所有环节一次性成型。我们的核心是让客户更省心。

美国V视高娓娓： 你们的售后服务体系是怎样的？如何让客户真正安心？

Mark Jia：首先，任何产品都有保质期，但过了保质期，如果不是人为损坏，我们依然会负责。其次，我们有快速响应机制——客户提出质量反馈，我们24小时内给予回复。另外，所有产品均可溯源，比如这个杯子什么时候生产的，我们能追溯到具体工厂。一旦找到源头，就能找到替代产品，让客户用得更安心。

美国V视高娓娓： 听说你们计划在纽约州、新泽西州和康州加盟100家店，政策是怎样的？

Mark Jia：是的，我们的加盟政策非常优惠：15万人民币即可加盟一家店。特别适合广大华人，尤其是夫妻店——一家店基本两三个人就够了。供应链由我们提供，培训也由我们负责。所有样品最终都会返利返还。比如你投资15万，其中一部分买了样品，后期在销售额中全部扣除，相当于最终零成本开店。我们希望通过成熟的商业模式，让加盟商低风险、高盈利。尤其在纽约，买房已经压力很大，开一家店，住的地方解决了，生意和事业也一起解决了。而且最终店铺是无本的——因为销售完成后，所有投入都回来了。加盟商享受专属批发价，我们从全球调货，价格最低，利润自然最高。开业期间签约，还有更多优惠，首批拿货享受大折扣，加上返利，能更快收回成本。

美国V视高娓娓： 你们如何做到“高端”但“价格合理”？

Mark Jia：这是个难题，但也是商业的核心秘诀。我们直接对接源头工厂，砍掉所有中间环节，就像电商去掉中间商一样。我们在新泽西拥有2万尺的自营仓库，物流用自己的司机，法拉盛有8,500尺的旗舰展示中心。从仓库到展厅，形成闭环服务，没有中间商赚差价，价格自然降下来，把更多利润让给客户。

美国V视高娓娓： 开业期间，贝拉奢华有哪些优惠活动？

Mark Jia：我们推出双重优惠，比如储值1000美元，可得1500美元的产品。真正实现省时、省心、更省钱，把开业福利回馈给三州消费者。

美国V视高娓娓： 未来品牌有哪些发展规划？

Mark Jia：我们计划在未来3-5年内，在美东三州地区发展300家加盟店，完成销售网络覆盖，然后逐步拓展到全美更多区域。同时继续升级供应链体系，丰富产品矩阵。长期目标是成为美国高端建材领域有影响力的品牌，持续引入全球优质建材，深化一站式服务，推动行业品质升级。

美国V视高娓娓： 最后，您想对消费者和合作伙伴说些什么？

Mark Jia：感谢大家的关注与支持！我们会坚持更好的品质、更合理的价格、更完善的服务，回馈每一位客户和合作伙伴。欢迎大家到法拉盛的展厅亲身体验，也欢迎到新泽西的仓库实地考察。贝拉奢华将全力以赴，为大家打造更理想的家居生活。

Bella Luxe Living Chairman Mark Jia Interview: Design First, Reshaping the High-End Home Furnishing Market in the Eastern U.S.

Gao Weiwei: Chairman Mark, could you tell us about the origin and positioning of the Bella Luxe Living brand?

Mark Jia: Sure. It's all in the name. Bella means "beautiful" in Italian. Luxe means "high-end luxury," also Italian. Living represents our product direction — home furnishing. So Bella Luxe Living clearly means "luxury living." Our design comes from high-end Italy and France. Our production is combined with China's manufacturing. Why? Because China is now the world's largest industrial nation, with craftsmanship surpassing Japan and Germany. We are design-led, with excellent workmanship. We are a high-end building materials wholesaler. The combination of high-end design and strong industry makes quality products affordable and available to many homes.

Gao Weiwei: What does this New York opening mean for the Eastern U.S. market?

Mark Jia: It's a big improvement. In the past, the New York market mostly had standard cabinets — no personalization, similar designs, uneven quality. No large industrial cabinet manufacturers. We combine European design with China's high industrialization. I've lived in the U.S. for 30 years, so I understand the local market. We select products globally to suit the U.S. market, and we do global distribution and deep supply chain integration. This fills the gaps in design and quality here.

Gao Weiwei: You emphasize global selection, spot direct supply, and service first. How is that different from traditional distributors?

Mark Jia: Traditional distributors mainly stock products, add a markup, and sell. They are small and cannot integrate a global supply chain. We work with A-share listed companies in China. Their production scale is huge, so product prices are controllable. We cooperate with source factories — mostly listed companies — and keep prices low. Our model is industrial and systematic. After integration, we give customers the lowest prices and fastest supply. We truly do spot direct supply. This gives us a big advantage.

Gao Weiwei: Which brands do you mainly carry? How do you meet the needs of consumers and distributors in the tri-state area?

Mark Jia: We do high-end building materials wholesale plus whole-house customization. Building materials include vitrified stone, large slabs, high-end cabinets, smart toilets, wood veneers, outdoor pavers, exterior cladding — full categories for projects and homes. For customization, we partner with OLO Custom Home Furnishings, an A-share listed high-end whole-house custom brand. We offer total space customization: kitchens, bathrooms, wardrobes, walk-in closets, studies, accent walls, paneling, etc. Whether for individual renovation or contractor bulk purchase, we provide one-stop, high-quality supply.

Gao Weiwei: Why did you choose to partner with OLO? What does your one-stop service include?

Mark Jia: OLO is an A-share listed company and a leader in whole-house customization. It has a strong design team and mature industrial system. Its designers have won global awards. That's the foundation of our cooperation. One-stop service means when you do whole-house customization, everything — wardrobes, jewelry cabinets, jewelry boxes, jewelry tables — is completed in one go. Our core is to make it easier for customers.

Gao Weiwei: What is your after-sales service? How do you make customers feel secure?

Mark Jia: First, any product has a warranty period, but after that, if the problem is not caused by misuse, we still take responsibility. Second, we respond quickly. If a customer raises a quality issue, we reply within 24 hours. Also, all our products are traceable. For example, we know when a cup was produced, which factory made it. Once we trace it, we can find a replacement. That gives customers peace of mind.

Gao Weiwei: I heard you plan to open 100 franchise stores in New York, New Jersey, and Connecticut. What is the policy?

Mark Jia: Yes. The policy is very favorable. You can join with 150,000 RMB. It's great for Chinese families, especially mom-and-pop shops — two or three people can run a store. We provide the supply chain and training. All sample costs are rebated. For example, you invest 150,000, part of which buys samples. Later, that amount is deducted from your sales. So in the end, the store costs you nothing. We have a proven business model — low risk, high profit. In New York, buying a house is expensive. Open a store, and you solve your living place and your business at the same time. Franchisees get exclusive wholesale prices. We source globally, so prices are low and profits high. During our opening, we offer additional discounts and rebates to help you recover costs faster.

Gao Weiwei: How do you offer high-end products at reasonable prices?

Mark Jia: That's the key. We go directly to source factories, cutting out all middlemen. We have our own 20,000-square-foot warehouse in New Jersey, our own logistics and drivers, and an 8,500-square-foot flagship showroom in Flushing. From warehouse to showroom, it's a closed loop — no middlemen taking a cut. So prices are naturally lower, and we pass the savings to customers.

Gao Weiwei: What opening promotions does Bella Luxe offer?

Mark Jia: We have double offers. For example, deposit $1,000 and get $1,500 worth of products. Save time, worry, and money. We want to give back to tri-state consumers.

Gao Weiwei: What are your future development plans?

Mark Jia: We plan to develop 300 franchise stores in the tri-state area within 3-5 years, completing our sales network, then expand to more regions across the U.S. We will continue upgrading our supply chain and product matrix. Our long-term goal is to become an influential high-end building materials brand in the U.S., continuously bringing in quality global products, deepening one-stop service, and driving industry quality improvement.

Gao Weiwei: Finally, what would you like to say to consumers and partners?

Mark Jia: Thank you for your attention and support. We will stick to better quality, fairer prices, and better service for every customer and partner. Welcome to experience our Flushing showroom and visit our New Jersey warehouse. Bella Luxe will do its best to create a better home life for everyone.